Fresh Bait
Live bunker, frozen squid, salted clams, fresh-cut mullet — in before the sun is up.
Montauk, NY · Locally owned
The original morning stop for fresh bunker, heavy tackle, and the local word on the bite.


Cool Gear Fishing's isn't a corporate franchise. It's a small Montauk shop built on honest advice, fresh bait, and reels that actually work when the run hits.
Whether you're a seasoned surfcaster or you're taking your kid out for their first scup, the welcome is the same — and the advice is free.

⬢ The Gallery
⬢ What folks are saying
“Bob was very helpful and has it all! Charming local spot. Highly recommend for all your fishing needs! Thanks Bob”
Stop in, say hi to Bob, and join the wall of regulars.
Plan a Visit →Every day, 8:00 AM to 6:00 PM. We're in before sunrise to take in fresh bait — give us a call if you need something earlier.
Yes. Live bunker, sandworms in season, plus frozen squid, salted clams and fresh-cut mullet. Call ahead for live availability — it moves fast.
We do. Refurbished Penn reels, surf casters, spinning combos. Every used reel gets tested before it leaves the shop. Trade-ins are welcome.
59 Lincoln Rd, Montauk, NY 11954. Locally owned and operated — not a chain.
Always. Bob and the crew share the local word on the bite, the tides, and what rig to throw — free of charge with any bag of bait.